Plustwo: Redefining Bathing with Magical Innovation

Introducing Plustwo: The Future of Personal Care

When it comes to bath products, we all seek that magical feeling of comfort and luxury. Plustwo, a groundbreaking brand in personal care, has taken this desire to a whole new level. With their unique brand concept of "bathroom magic," Plustwo has created a dreamlike experience that transports consumers into a world of enchantment. The brand's ambassador, the magic rabbit, guides users through a constantly evolving range of products that redefine the art of bathing.

Plustwo stands out from the crowd with its innovative approach to customization. The brand offers exclusive shampoo and shower gel combinations that are tailored to each individual. By blending high-concentration essence ampoules with delicate and advanced perfume ampoules, Plustwo creates a fusion of scents that is added to the shampoo and shower gel base bottle. The result is a truly magical bathing experience that is both wonderful and romantic. Plustwo aims to redefine the concept of bathing by offering creative products that provide a sense of freedom and uniqueness.

Plustwo's commitment to innovation extends beyond their product offerings. The brand utilizes a range of cutting-edge technologies and materials in the realization of their designs. From pulp molding to plastic (PET) and glass, Plustwo combines different elements to create visually stunning and functional products.

The technical specifications of Plustwo's designs are as follows: the base bottle measures 83mm in width, 33mm in depth, and 173mm in height. The outer box dimensions are 166mm in width, 40mm in depth, and 295mm in height. The ampoules, which are an integral part of the Plustwo experience, measure 50mm in width and 70mm in height.

Plustwo's unique approach to personal care has garnered attention and recognition. The brand has been tagged with keywords such as RECO, packaging, branding, Plustwo, shampoo, body wash, and design. The design team behind Plustwo includes Rex, Lance, Y8, Lu, and Leo, who have contributed their expertise to bring this innovative concept to life.

Interacting with Plustwo's products is a magical experience in itself. The functional ampoule and the aromatherapy ampoule are independent, allowing users to witness the magic unfold as they add the ampoules to the shampoo base bottle. The mirror on the bottle reflects the transformation, creating a truly immersive and captivating moment.

The Plustwo project began in September 2018 in Guangzhou and was completed in March 2019. The design was exhibited in Guangzhou in May 2019, showcasing the brand's commitment to pushing the boundaries of personal care.

Extensive research underpins the development of Plustwo's designs. The brand recognized that many shampoo products on the market lacked interest and excitement. To address this, Plustwo proposed a solution that involved separate ampoules for product development, aiming to revolutionize the consumer experience and habits surrounding personal care.

Creating a design that seamlessly combined magic and innovation presented its own set of challenges. Plustwo overcame this obstacle by incorporating the concept of magic mirrors into their product innovation, resulting in a truly unique and captivating experience.

Magic is at the core of Plustwo's brand identity. The Reco team, responsible for the design, has successfully integrated magic elements and the concept of magic mirrors into the brand's vision. By pouring the ampoules into the base bottle, consumers can witness the magic unfold within the mirror, creating their own personalized products. The brand mascot, "PLUS," serves as the spokesperson for Plustwo, engaging with consumers and enhancing their overall experience.

The intellectual property and copyright for the visual content of Plustwo's designs belong to Rex, Lu, and Leo. Their creative vision and expertise have brought the brand's concept to life.

Plustwo's innovative approach to personal care has not gone unnoticed. The brand was awarded the Bronze A' Design Award in 2019 in the Packaging Design category. This prestigious accolade recognizes designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. Plustwo's designs contribute to improving the quality of life, making the world a better place.


Project Details and Credits

Project Designers: Plustwo
Image Credits: Image #1: Creator Rex, Lu, Leo,2018 Image #2: Creator Rex, Lu, Leo,2018 Image #3: Creator Rex, Lu, Leo,2018 Image #4: Creator Rex, Lu, Leo,2018 Image #5: Creator Rex, Lu, Leo,2018
Project Team Members: Rex Lance Y8 Lu Leo
Project Name: Plustwo
Project Client: Plustwo


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